Director of Communications 

The Director of Communications maintains the public persona of the Club and the internal communications of members within the Club. At the direction of the Executive Board, the position of Deputy Dir. of Communications can be created. The Deputy Dir. of Communications would have the same responsibilities in the absence of the Dir. of Communications.

This position answers directly to the Executive Board and is responsible for overseeing the following Departments: 

  • Website / Webmaster: The webmaster answers to the Dir. Of Communications. The webmaster will maintain the website with timely updates and keep the website relevant to the current needs of the Club. The Webmaster will submit current website analytics to the Dir. Of Communications when asked.  The Dir. of Communications will maintain admin access to the webpage at the same level of authority as the webmaster.

  • Facebook / Facebook Admin: The Admin of the Clubs Facebook page answers to the Dir. of Communications. The Facebook Admin will maintain the account and keep it timely with new posts when needed and adding new members as needed. The Facebook Admin will also oversee topics posted on the page to maintain relevance to Clubs needs or direction. The Dir. of Communications will maintain personal Admin access to the Facebook page, in addition to the Facebook Admin.

  • Graphic Artist: The Graphic Artist answers to the Dir. Of Communications. The Graphic Artist creates artwork, posters and website graphics as needed by, and for the Club.  

  • Media Liaison: The Media Liaison answers to the Dir of Communications and is responsible for the following:

    • Print Media: This position creates the Press Releases which are sent to The Houghton Lake Resorter & The Grayling Avalanche (and any other print media source as directed). These Press Releases are to include information regarding upcoming meetings/speakers and other ongoing events such as the Plant Sale and the Garden Walk.

    • Radio Media: This position is responsible for sending ad copy to local radio stations. WUPS 98.5 FM as an example or any other stations that are deemed relevant with on-air Community Bulletin Boards for current events to be announced.

    • TV Media: If TV coverage is required for any reason, this position will be responsible for setting it up, but may or may not appear on camera representing the Club at direction of the Dir. Of Communications and/or the Executive Board.  Local stations deemed relevant are TV 9&10 News and TV 7&4, Up North Live.

  • Member Communication Liaison: This position answers to the Dir. of Communications. This position is responsible for maintaining an accurate e-mail and phone (text) list of all members of the Club. When directed by the Dir of Communications, e-mails and texts will go out to members regarding current and upcoming events. Members should state a preference as to receiving a text or email to receive updates.

    A current e-mail and text list needs to be sent to the Director bi-annually.  

At the direction of The Director, one member including the Director (or Deputy Director if so appointed) may handle more than one of these Departments.